This Service
On social media, impressions are plentiful but results are scarce. Instead of counting likes, we work with creative that reaches the right audience and converts. Where the budget goes and what it returns is always clear.
Who is it for? Brands that want to sell products or services on Instagram and Meta. We work well with those who want measurable results, not just content for the sake of posting.
Definition
What is social media advertising?
Social media advertising means paid campaigns on platforms like Instagram, Facebook (Meta) and TikTok, targeted based on interest, behavior and lookalike audience data. What sets it apart from organic posting is that it reaches the right person in a scalable way and that its results (sales, messages, forms) can be measured.
Success comes not from a heavily viewed video, but from a setup that reaches the right person and prompts them to act. Creative is judged not by 'was it liked?' but by 'did it convert?'
What We Do
Scope and approach.
Audience and strategy
We define your target audience using interest, behavior and lookalike audience data, and draw up a campaign plan based on the sales funnel.
Creative and launch
We test and launch ad copy and visual/video creative suited to each audience — because without the right message, even the right audience won't buy.
Measurement and optimization
With pixel and conversion tracking we measure which creative delivers, and shift the budget to the most efficient campaign.
How We Work
The right audience, creative that converts.
We set up the audience right
Even the finest ad shown to the wrong person burns through the budget.
We judge creative by results
We ask not 'was it liked?' but 'did it convert?'
Every item is clear in the report
We tell you what works and what doesn't with the same honesty.
Process
We build your campaign step by step.
Discovery
We discuss your goal, audience and offer structure.
Setup
We set up the pixel, conversions and campaign structure.
Testing & optimization
We tune creative and audiences based on the data.
Measurement
We report the results and shift the budget to what performs best.
Comparison
Organic, advertising, influencer — which one?
The three complement each other; the fastest route to sales is usually advertising:
| Organic posting | Advertising (Meta/TikTok) | Influencer | |
|---|---|---|---|
| Speed to results | Slow | Fast | Medium |
| Scalability | Low | High — with budget | Depends on the influencer |
| Measurement | Limited | Clear (pixel/conversion) | Difficult |
| Cost | Effort/time | Ad budget | Collaboration fee |
| Best suited goal | Loyal followers | Sales & leads | Trust & awareness |
Cost
What does the cost of social media advertising depend on?
As with e-commerce and Google, we separate two items: the management fee (our service) and the ad budget (which goes directly to Meta). What affects the management fee:
- Number of platforms (Meta, TikTok)
- Number of campaigns and audiences
- Need for creative (visual/video) production
- Conversion setup and depth of reporting
We can start with a small test budget and scale based on the data.
Related services
Stronger together.
FAQ
Questions on your mind.
Which platforms do you advertise on?
Mainly Instagram and Facebook (Meta). If it suits your business model, we also consider platforms like TikTok.
Do you also produce the content?
We direct the ad creative with a results-focused approach. We discuss any shooting and design needs within the project scope.
Is the ad budget included in the management fee?
No. Your ad budget is separate and goes directly to Meta; the management fee is a separate, clear line item on our side.
How do you measure results?
Through pixel and conversion setup. Sale, form, or message—we track the action that is valuable to you.
Do you also gain followers?
Our goal isn't follower count, it's results. Well-structured advertising already feeds organic interest as well.
What budget do you start with?
It varies by industry and goal. We don't start with a budget we can't deliver returns on.
Who prepares the report?
The team managing the account. You receive a report explaining what we did that month and why.
Related Articles
Go deeper on the topic.
From the Blog
A selection from our articles on digital marketing and the web:
Let's talk about this service.
In a free 30-minute introductory call, let's hear your goal and see together what it can deliver.