This Service
People now search in two places: on Google and in AI tools. With SEO we work to make you visible on Google, and with GEO we work to make you appear in the answers of tools like ChatGPT and Perplexity.
Who is it for? For businesses that want lasting visibility alongside their advertising. SEO takes time; we tell you that honestly from the start. If you're looking for quick results, starting with advertising may be the better fit.
Definition
What are SEO and GEO?
SEO (search engine optimization) is the work that gets your site to rank at the top for the right keywords on search engines like Google. GEO (generative engine optimization), on the other hand, aims to have AI tools like ChatGPT, Gemini and Perplexity cite your brand as a source when they answer a question.
The two reinforce each other: technically sound content that answers questions clearly both ranks on Google and gets quoted in AI answers. We run both as a single strategy.
What We Do
Scope and approach.
Audit and strategy
We analyze your site's technical state and your competitors, and lay out a roadmap based on the keywords your target audience searches for.
Technical and content work
We strengthen the technical foundation such as speed, crawlability and Schema.org; and produce content aligned with search intent.
Measurement and growth
We regularly monitor rankings, traffic and conversions; and increase investment in the areas that deliver the most return.
How We Work
First a solid foundation, then content.
We build the technical foundation first
Speed, indexing, correct headings and schema markup. Without a solid foundation, content alone isn't enough.
We build content around real questions
Pages that answer the questions people and AI ask stand out both on Google and in AI answers.
We show progress with numbers
Which keyword we reached which position for, which page gained traffic — it's clear in the report.
Process
We build your visibility step by step.
Audit
We assess the technical state and current rankings.
Foundation
We fix technical gaps like speed, indexing and schema.
Content
We produce content based on search intent and connect it with internal links.
Measurement
We monitor rankings and traffic, and update the plan based on the data.
Comparison
SEO, advertising, or GEO?
The three serve different timings and purposes; most brands use two of them together:
| SEO | Google Ads (Advertising) | GEO | |
|---|---|---|---|
| Speed of results | Medium-long (3-6 months) | Instant | Medium |
| Permanence | High — compounds over time | Stops when the budget runs out | High |
| When the cost applies | Ongoing | Per click | Ongoing |
| Where it appears | Google results | Google ad space | AI answers |
| Best-fit goal | Lasting organic traffic | Capturing demand quickly | Being a source in AI |
Cost
What determines the cost of SEO?
SEO is not a project but ongoing work that requires consistency; its cost depends on the monthly effort. The factors:
- The competition level of the industry and target keywords
- The technical state of the site (the load of errors to fix)
- The volume of content to be produced
- Whether the target is local or national
- Whether we produce the content or do it together with your team
We don't promise 'first place right away'; we lay out a realistic roadmap and a monthly plan.
Related services
Stronger together.
FAQ
Questions on your mind.
When do SEO results come?
Usually within a few months. We tell you this from the start; we don't take a "number one overnight" approach.
What is GEO, and how does it differ from SEO?
SEO is visibility on Google. GEO, on the other hand, aims to have you cited as a source in the answers of AI tools like ChatGPT and Perplexity. The two reinforce each other.
SEO or Google Ads?
If you want quick visibility, advertising; if you want lasting, cumulative visibility, SEO. For most brands, planning the two together is the healthiest approach.
Do you write the content?
Yes, we produce content aligned with search intent and your brand. If you prefer, we can also work together with your team.
Do you guarantee rankings?
No. We recommend being cautious about any SEO that offers guarantees. We transparently show our method and progress.
Can SEO be done on my existing site?
Yes. We start with a technical audit, fix the shortcomings, and then move forward with content.
What do I see in the reporting?
Where you rank for which keyword, which page is gaining traffic, and the plan for the following month.
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From the Blog
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Let's talk about this service.
In a free 30-minute introductory call, let's hear your goal and figure out together what it can bring you.