E-commerce infrastructure that turns visitors into customers. A clean store built at the intersection of speed, user experience and conversion, flowing all the way to the cart.
This Service
Success in e-commerce doesn't come from a pretty storefront, but from a sales funnel where every step is measured. Most of the sale is won or lost right here.
We build your store at the intersection of speed, user experience and conversion. We reduce the add-to-cart, checkout and delivery flow to the fewest possible steps and cut down on abandoned carts.
We don't force a single solution onto your business model. Depending on your needs, we recommend our own flexible in-house infrastructure, Shopify or ikas — based on fit, not trends. As an ikas Partner, we clarify which infrastructure suits your business according to your growth goals.
Who is it for? Whether you're launching your first store or want to migrate your existing site, this service is for you. We decide together whether a ready-made platform or custom development is the right fit for your business model.
Definition
What is e-commerce software?
E-commerce software is the infrastructure that lets a business sell its products online; it brings together the product catalog, cart, payment, shipping and order management in a single system. It can be built on a ready-made platform (ikas, Shopify) or developed specifically for the business.
E-commerce software that is set up correctly doesn't just list products; it moves the visitor to a sale in the fewest steps, takes payment securely and tracks the order all the way to shipping. Virtual POS, shipping, e-invoice and marketplace integrations are part of this infrastructure.
What We Do
Scope and approach.
Choosing the right infrastructure
We examine your business model and goals; from our own infrastructure, Shopify and ikas, we recommend the one that best suits you, with the reasoning behind it.
Setup and integrations
We build your fast, SEO-friendly store and make virtual POS, shipping, marketplace and accounting manageable from a single panel.
Measurement and growth
We set up conversion and cart abandonment measurement to track which product and channel pays off, and continuously improve based on the data.
How We Work
A solid technical foundation is the foundation of sales.
We choose the infrastructure based on the business model
ikas, Shopify or our own infrastructure. We recommend whichever is right for you, not the popular one.
We build in speed from the start
A store that doesn't load in 2.5 seconds on mobile loses customers, no matter how beautiful it is.
We plan integrations at the outset
Marketplace, payment and shipping aren't bolted on later — they're part of the setup.
Process
We take your store live step by step.
Discovery
We map out your product count, business model and integration needs.
Setup
We set up the infrastructure and establish the design and product structure.
Integration
We connect and test the marketplace, payment and shipping.
Launch & measurement
We go live, set up analytics and monitor the first weeks together.
Comparison
ikas, Shopify or custom software?
There's no single right answer; it depends on your business model. The factors we look at when deciding:
| ikas | Shopify | Custom development | |
|---|---|---|---|
| Time to launch | Fast | Fast | Medium |
| Cost model | Annual subscription (shown as monthly equivalent) | Monthly subscription (USD) | Setup + server/maintenance |
| Turkey compatibility (POS, shipping, e-invoice) | High — local | Medium — with add-ons | Full control |
| Marketplace integration | Built-in | Add-on | Custom development |
| Customization flexibility | Medium | Medium–High | Unlimited |
| Best suited for | Fast-growing SMB | Brand / international sales | Non-standard flows & integrations |
Cost
What does the cost of an e-commerce site depend on?
The cost of an e-commerce site can't be reduced to a single figure; it's determined by your needs. The main items that affect the budget:
- Infrastructure choice: a ready-made platform subscription or custom development
- Number of products/categories and data migration from an existing site
- Integrations: virtual POS, shipping, marketplace, e-invoice, ERP/accounting
- Degree of design customization
- Special flows such as multi-language, B2B or subscriptions
In the initial consultation, we clarify your needs and give you a realistic budget range. We show recurring items such as advertising or platform subscriptions separately and transparently from the start.
Related services
Stronger together.
FAQ
Questions on your mind.
Which e-commerce platforms do you work with?
Our own in-house platform, Shopify, and ikas. We recommend the best fit for your business model and also include marketplace integrations.
Can you migrate my existing e-commerce site?
Yes. We handle the migration to a faster, SEO-friendly platform while preserving your product, customer, and order data.
Which is better, a ready-made platform or custom software?
For most businesses, a ready-made platform is fast and sufficient. If you need a non-standard flow or a custom integration, we discuss custom development. We make the decision based on your needs.
What will the mobile speed be?
Our target is a 2.5-second load time on mobile and a 90+ PageSpeed score. Speed is part of the design, not something added afterward.
Can I also sell on marketplaces?
Yes. We set up stock and order synchronization with marketplaces such as Trendyol and Hepsiburada, giving you management from a single panel.
How long does it take to have the site ready?
It depends on the number of products and your integration needs. During the initial consultation, we provide a realistic timeline.
Do you build it SEO-friendly?
Yes. Speed, a proper URL structure, and technical SEO are set up from the start, not patched on later.
Does your support continue after the site goes live?
Yes. Launch is the beginning of the work; we measure, improve, and are by your side when needed.
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From the Blog
We've explained step by step what it means to build an e-commerce site on the right foundation:
Let's talk about this service.
In a free 30-minute initial consultation, let's hear your goals and see together what it can deliver.