Where your budget goes and what it brings back — let's make it clear. We're after conversions, not clicks. The number you see in the report is the number that lands in your till.
This Service
Advertising is not guesswork. We explain where we place your budget on Google and Meta, and why, using real user data. Our goal is not to count clicks; it's to see whether that click turns into a search, a quote, a sale.
Who is it for? Brands that take their monthly ad budget seriously and want to see the return on their spend in real numbers. We work best with those who prefer to manage the entire account together, not just a single campaign.
Definition
What is Google Ads and performance advertising?
Performance advertising is digital advertising where every lira is tied to a measurable goal (a sale, a form, a call). Google Ads captures existing demand by appearing in front of users while they are searching for a product or service; Meta (Instagram/Facebook) and TikTok create demand based on interests and behavior.
A well-managed performance account doesn't buy clicks, it buys conversions. Budget is shifted to the channel and keyword that return the most; every change is justified with data.
What We Do
Scope and approach.
Google Ads management
Search, shopping, display and video campaigns — we reach the customer who is looking for you at exactly the right moment, with conversion-focused setups.
Meta Ads (Instagram & Facebook)
The right audience, the right creative, the right moment: we capture potential customers browsing social media with campaigns that turn into sales.
Measurement and optimization
Conversion tracking, A/B tests and a transparent monthly report — we measure what's working and reallocate the budget based on evidence.
How We Work
Conversions, not clicks.
First, we listen to the account
Existing campaigns, search terms and the conversion setup usually reveal within the first week where money is being lost.
We frame every recommendation as a hypothesis
We don't say 'let's just try this'; we say 'if we change this, the conversion cost moves this way' and show the result in the same table.
Every line item is clear in the report
Where the budget went, what came back, what didn't work — we write it all down exactly as it is.
Process
We grow your account step by step.
Discovery
We discuss the account, the sector and the goal; we make sure the budget is realistic.
Setup
We fix conversion tracking and build the campaign structure from scratch or on top of what exists.
Optimization
We adjust keywords, bids and creative weekly based on the data.
Measurement
We show what came back with a monthly report and scale up together.
Comparison
Google, Meta, TikTok — which one?
Each of the three serves a different purpose; for most brands the right answer is 'together'. Here's the comparison:
| Google Ads | Meta (Instagram/Facebook) | TikTok | |
|---|---|---|---|
| Core strength | Captures existing demand | Creates demand, grows audience | Fast reach with younger audiences |
| Best-fit goal | High-intent sales/leads from search | Awareness + conversion | Visual/entertainment-driven products |
| Content type | Text, shopping, display | Visual & video creative | Short video |
| Speed of results | Fast (demand is ready) | Medium — the audience warms up | Fast but volatile |
| Measurement | Conversion + Shopping | Pixel + Conversion API | Pixel |
Cost
What determines the cost of ad management?
We separate two items from the start: the management fee (our service) and the ad budget (which goes directly to Google/Meta and never stays with us). What determines the management fee:
- The size of the account and the number of campaigns
- The number of platforms managed (Google, Meta, TikTok)
- The depth of conversion setup and reporting
- The need for creative/copy production
We won't kick things off with a budget we can't deliver a return on and string you along; in the intro call we give you a realistic minimum.
Related services
Stronger together.
FAQ
Questions on your mind.
How is the management fee determined?
We agree on a clear monthly fee based on the size of the account and the number of campaigns. Your ad budget is separate from us; it goes directly to Google and Meta.
What is the minimum budget to start with?
It varies by industry. During the initial consultation, we give a realistic lower limit; we won't start you off with a budget we can't deliver returns on just to keep you waiting.
When will I see results?
The first data comes within a few days, but meaningful optimization usually takes 4–6 weeks. During this time, you'll see what we change and why.
Can you take over my existing account?
Yes. Your account stays yours, and we work with management access. We also assess the historical data and plan where to continue from.
How do you measure conversions?
Form, call, WhatsApp, or sale—we define the action that is valuable to you and measure it with GA4 and conversion tags. We don't optimize what we can't measure.
Who prepares the reports?
The team managing the account prepares them. It's not an automated summary; you receive a report explaining what we did that month and why.
Is there a contract term?
We don't lock you into a long-term commitment. If you see the value of the work, we continue together.
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Let's talk about this service.
In a free 30-minute intro call, let's hear your goal and figure out together what it can earn you.